BoxJam: Do you think the world might end if I work out a deal Vegemellow marshmallow substitute food product?
Ms. BoxJam: I doubt it. Things like signs for the end of the world are either unavoidable, or red herrings.
Ms. BoxJam: For instance: if the world is supposed to end, refusing this deal might make you be seen as an uncompromising artist, thus propelling you to success. On the other hand, if it's not supposed to end, your contract with Vegemellow would contain an ironic clause that if you're not vegetarian, you get nothing. Your actions affect nothing.
BoxJam: Even when it's all about me, I don't matter.