Last week, I launched BoxJam Mark 2.0, trying to build on the phenomenal webcomic successes of a guy who doesn't draw and another who doesn't write. While I got a lot more sleep last week, I didn't experience wadloads of cash. So I sat down this weekend, and analyzed the comic world. There are two kinds of comics - funny and not funny. There are also two kinds of comics - serialized and non-serialized. I've charted them here in figure 1: As figure 1 brings into high relief, no comics occupy quadrant 4! There aren't any comics that are both not funny, but not serialized! OK, maybe The Lockhorns. I just can't tell. Still, that's a lot of unmined land. What I clearly need to do is make a serious comic that doesn't tell a long drawn-out story - just a little bit of fresh drama each day. Also I wanted a fresh look for the characters. Ladies and gentlemen, BoxJam Mark 3.0! Except that's no kinda name! No, let's call it something new! The Thummly's, a couple that loves, laughs, suffers, triumphs and fails, would like to welcome you into their dramatic, non-continuous lives - won't you make them part of your mornings?